We are proud to present the 2011 National Report, building on the success of last year’s report.

The 2010 National Report focused on regional and Canada-wide results, with four regional reports presenting national data from a local perspective. This year’s report offers even more relevant content for regional stakeholders with a deeper level of analysis, comments and perspective.

While the 2010 edition saw the launch of the first comparative benchmarking, the 2011 National Report adds data to these initial tables and analyzes convenience store profiles in even greater detail. We have made strategic changes following input from industry members and the association’s national and regional boards of directors.

Thanks to our key research partners — The Nielsen Company, NACS, The Kent Group, and Fulcrum Media Inc. — we are able to examine several elements in greater depth:

• Canada-United States comparison on several measures that we intend to follow in the coming years;
• Better understanding of purchasing habits;
• Evaluation of the comparative perception of our network;
• Detailed evaluation of the role of convenience stores for manufacturers.